Unlike most other taxi services, the Japanese Turtle Taxi caters to people who aren't really in a hurry and prefer a leisurely ride. Surprisingly, there are many who enjoy a service that is deliberately slow - the unique taxi has been steadily growing in popularity ever since it started in December 2013.
The taxi service was created by the Sanwa Kotsu Group - they've designated 10 of their 500 cabs in Yokohama as "turtle taxis", and specifically trained cab drivers to accelerate and decelerate as gently as possible. They've also been told to manage the 'centrifugal forces', to avoid making sharp turns.
