Sachin Tendulkar Becomes UNICEF Ambassador
Legendary Indian cricketer Sachin Tendulkar joins hands with UNICEF as the ambassador for South Asia, helping promote sanitation in a country where more than half of the 1.2 billion population defecate in the open.
He has already helped sell apartments, concrete and even the health benefits of eggs, and on Thursday the recently retired cricket legend Sachin Tendulkar began a new role -- promoting toilets and hygiene.
He has endorsed everything from BMW cars to energy drinks and biscuits to travel portals, but has not promoted tobacco and liquor-related products.
Tendulkar, a member of parliament, has been involved in several social causes in India relating to health care and education.
