The 21-year old Wimbledon star - reported this week to be the world's wealthiest sportswoman, raking a massive £12million per year from her off court earnings alone - has become Sony Ericsson's first ever brand ambassador.
The deal - accompanied reportedly by a seven-figure sum - is set to last four years, during which the tennis star will design a number of collections for the company.
Timed perfectly with the annual Wimbledon fashion furore, the first range of accessories was unveiled in a catwalk show with three-times Grand Slam winner Sharapova as model.
"Working on this collection was an opportunity that I could not turn down," she said at the unveiling. "Sony Ericsson helped me create a collection of mobile phone accessories that I know people will use. And I wanted to add my touch to each item. People want style, fashion and glamour, and with this collection I know that they’ll have it."
Among the collection, worked in silver, pale pink and grey, there's the requisite mobile phone gizmos: a holder to attach phone to handbags; an armband for sportswear - as well as a clasp purse and pink credit card holder.
At a statuesque 6'2", with blonde hair and model physique, it's no wonder that Sharapova has earned catwalk kudos. Let's just hope for her sake that her on-court credentials match up.
