Many people find direct sunlight too bright to be comfortable, especially when reading from paper in direct sunlight. In outdoor activities like riding, skiing and flying, the eye can receive more light than usual. It has been recommended to wear these kind of glasses whenever outside to protect the eyes from ultraviolet radiation, which can lead to the development of a cataract. Sunglasses have also been associated with celebrities and film actors primarily due to the desire to mask identity, but in part due to the lighting involved in production typically being stronger than natural light and uncomfortable to the naked eye.
Since the 1950s sunglasses have been popular as a fashion statement, especially on the beach.
