"Oooh Aaah India" - Blue Billion Shahrukh Khan

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"Oooh Aaah India" - Blue Billion Shahrukh Khan

Many of Pepsi's most loved campaigns like 'Nothing Official About It', 'Men In Blue', 'Oooh Aaah India, Aaah Yaa India' and 'Blue Billion' have all centred around cricket.

"Cricket has been a great medium to sell our brand and we have launched many stunners on the back of cricket," said another senior Pepsi official, adding: "Pepsi stands for connecting with the consumer and taking the properties which consumers have as a connect. As long as India has a connect with cricket, we are there. I believe, the recent debacle has not taken away the passion, it has only heightened it."



For the World Cup, the idea was to build on the Blue Billion property created last year. Pepsi had also rolled out a number of initiatives including the launch of 'Pepsi Blue', a music video featuring its brand ambassadors, and various promotions. However, Pepsi Blue was slotted only for the two-month duration of the World Cup