Kareena Kapoor featured in newly launched promo video for a new reality talent hunt show, called Kurkure Desi Beats Rock On with MTV, which will be a hunt for India's desi (indigenous) band.
PepsiCo India has also come on board to promote its brand, Kurkure Desi Beats. The show seems to be a perfect brand fit to reach out to the youth and communicate the brand promise of 'No fun without desipann'.
Kareena Kapoor: MTV Kurkure Desi Beats Rock On - Promo Video
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