The idea came after he began an online digital bookstore and had quickly sold out of a batch of Sony Reader devices. He realised there was demand for the e-readers but could not get Sony to guarantee supplies. He also thought he could improve on the design.
There are eight different colours and eight different languages available for the device, giving the Cool-er more international appeal. The screen uses the same E Ink technology as the Kindle and looks slightly larger. There is a rechargeable, removable battery, a memory card slot and a gigabyte of onboard memory. A headphone socket allows music and audio books to be enjoyed, just like the Kindle.
Company founder Neil Jones describes it as the "iPod moment that e-readers have been waiting for," calling the device the first of its kind to be designed specifically for the non-technologically inclined reader in mind.
