SanDisk Corporation (NASDAQ: SNDK), the inventor and world’s largest supplier of flash storage cards, announced the new Sansa slotRadio player and companion line of slotRadio music cards designed especially for the casual music consumer.The Sansa slotRadio player is a small, stylish, portable music device that comes bundled with a slotRadio card preloaded with 1,000 songs handpicked from the Billboard charts, and professionally arranged into a variety of genre-themed playlists.it includes an FM radio, a 1.5-inch screen, and a basic digital audio player that pulls content from removable microSD memory cards.
The included memory card is loaded with 1,000 songs that have been cherry-picked from top Billboard recording artists and grouped into selectable genres such as R&B/hip-hop, rock, contemporary, country, alternative, workout, and chillout.
The immediacy of the plug-and-play model offered by the card-plus-player format ushers in a new way for consumers to enjoy music. To date, portable music devices typically required software installations, followed by time-consuming music selection and file-by-file downloading, topped off with cable connections and synchronization.
slotRadio offers a uniquely uncomplicated portable digital music experience, combining the music discovery aspects of radio with consumer choice in genre selection," said Susan Kevorkian, Program Director, Consumer Markets at IDC.
Solutions like slotRadio that offer competitively priced, straightforward new ways to acquire and interact with music will play a key role in driving demand among new and existing digital music device and service users as those markets continue to evolve.
The Sansa slotRadio Player expands SanDisk’s Sansa audio/video product family, which includes the recently introduced slotMusic player and cards for avid fans, the popular Sansa Fuze and the small Sansa Clip.
