A 7.5g piece of Esthechoc has as many cocoa flavanols as a 100g piece of regular chocolate, and the same amount of astaxanthin as 300g of wild salmon. These substances are believed to help improve blood circulation and increase blood supply to the skin, making it look healthier and younger. Cambridge-based bio-medical company Lycotec tested the chocolate on volunteers aged between 50 and 60, and recorded visible benefits in just three weeks.
After 3-4 weeks of daily intake by 50-60 year old volunteers, the Beauty Chocolate was able to not only suppress markers of sub-clinical inflammatory damage in their blood, but also reverse their age-related depression of microcirculation and blood supply to such peripheral tissues as subcutaneous fat and skin. This consequently resulted in a significant boost of oxygen delivery to these tissues and restoration of their respiration - the essential physiological need in controlling and supporting skin health.
The product, which is also called Cambridge Beauty Chocolate, will hit shelves at upmarket retailers from next month. The makers have not yet revealed its likely hefty pricetag.
