Coca Cola Life Lower Calorie Soft Drink
Coca Cola introduced new lower-calorie version of its flagship soft drink Coca Cola Life. To make the campaign for its new stevia-sweetened soft drink as alluring as possible, the brand enlisted the help of Rosie Huntington-Whiteley. With her perfect figure, the British supermodel is ideal as the face of this reduced-sugar cola.
The new soft drink contains 30 percent less sugar and calories than Coca-Cola Classic thanks to the use of stevia, a natural low-calorie sweetener. Already popular in Argentina and Chile, where it has been sold since 2013, Coca-Cola Life was launched in the UK in August and in the US and Mexico in September.
