Qabool Hai - Tapal Family Mixture Video Ad

This new campaign is a melodic and highly captivating story that celebrates and chronicles the important facets of womanhood as experienced by the central 'Family Mixture Protagonist' as she evolves from a carefree daughter and high achieving student to a responsible and caring wife and daughter in law.
The film is an attempt to build on the legacy of Family Mixture as a brand for different generations while also reintroducing the brand as a vibrant and elegant choice for the younger generation as well.