Save The Beach Hotel Rome - Euro Trash
The Corona Save the Beach Hotel was built using 12 tonnes of trash, including plastic bottles, cans and even car exhaust pipes collected from the Capocotta beach in Rome.
Teaming up with environmental artist HA Schult, best known for his extraordinary Trash Men, we have created a pop-up hotel in the center of Rome made almost entirely from rubbish collected from beaches across Europe.

The hotel's first visitor was Danish supermodel Helena Christensen who spent a night in there. The hotel, which stands beside the 2nd Century Castel Sant'Angelo on the banks of the Tiber, was open for only 4 days from June 3 to June 7.






