MARNI is bringing a splash of color to Milan Fashion Week this fall with a pop-up flower market. For one afternoon only, the city's Rotonda della Besana will be filled with blooms as part of the brand’s 20th anniversary celebrations.
The brainchild of Carolina Castiglioni, Director of Special Projects at the luxury fashion house, "Marni Flower Market" will be overseen by Italian architect Stefano Rabolli Pansera, who recently curated the Angola Pavilion at the 55th Venice Art Biennale.
According to the brand, flower markets have always fascinated Castiglioni, with floral themes forming an essential part of the Marni narrative over the years. The event will see bouquets displayed against a backdrop of fabric from the label's archives. The market will also provide visitors with the opportunity to purchase vases, Japanese flower pots, tool bags and other gardening accessories in vintage Marni prints.
