The Gossip Girl second season begins Sept. 1, following an August promotion to put viewers, um, in the mood. And here's a twist: The racy ads co-opt language from the very criticism of the show for being too, well, racy.
Gossip Girl new campaign for the sexy prep-school soap. Alert surfers got a preview last week, when images of coupled-up "Gossip Girl" characters found their way onto several Web sites.
Item: Here's Serena van der Woodsen (series blonde Blake Lively) with eyes shut dreamily, mouth open, while a friend, his face buried in her tresses, nuzzles her neck.
Strongly suggesting the pair are just getting started, the headline, which quotes The Boston Herald, declares: "Every Parent's Nightmare."
Other such moments (on a couch, in the sack or apparently skinny-dipping) are accompanied by headlines like "A Nasty Piece of Work" and "Mind-Blowingly Inappropriate."
That latter phrase was borrowed from the Parents Television Council, which has blasted the series' salacious content since its premiere.
Lovey-Dovey Moments of Gossip Girl 2nd Session - Ad Campaign
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