Kidsbeer: Nonalcoholic Beer for Kids

[vicked.vicky]

Now here's a marketing hit: a nonalcoholic "beer" for kids that's selling like crazy. The beverage, whose main ingredient is the Latin American plant Guarana, sells for around 380 yen per 330-milliliter bottle. The bottles themselves are colored brown to make the drink look even more like its more potent counterpart. The drink started out as Guarana, a cola beverage that used to be sold at the Shitamachi-ya restaurant in Fukuoka, run by 39-year-old Yuichi Asaba. Asaba renamed the sweet carbonated drink Kidsbeer, a move that made it an instant hit.