For Brand Hungry Consumers - New Dior Phone Line

[Ahmad]

French luxury-goods company Christian Dior SA Wednesday will unveil a line of mobile phones, extending beyond its traditional fashion business to boost sales, particularly with brand-hungry consumers in new markets such as China and Russia. "In the same way that we have developed our watch and jewelry lines, we want to increase sales with the phone," Dior Chief Executive Sidney Toledano said in an interview." The new Dior phone will be priced from €3,500, or $5,000