Dress Like Twins - The Hot New Fashion Trend in Japan
New fashion trend welcome by the Japanese girls and women, in which they head out for a day on the town with a friend wearing nearly identical outfits. Fans of the style call it futago koude, or "twin fashion coordination." Just like you'd guess from the name, it involves a pair dressing up in either the same or complementing clothes and accessories.
While this might seem odd to the uninitiated, the results of a survey by online fashion retailer Yumetembo reveal futago koude has made surprising inroads already. In a poll of 470 women in their teens, 20s, 30s, and 40s, almost all of them said they’d heard of the trend, with only eight percent unaware of it. What’s more, a whopping 86 percent said they’re interested in trying it themselves.
