Burger King ad offends Hindus...........

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kajnh
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Burger King ad offends Hindus...........

Post by kajnh » Jul 08, 2009 Views: 1850

A US-based Hindu advocacy group has asked American fast food chain Burger King to immediately remove an advertisement campaign featuring Goddess Lakshmi, which it say is "offensive" to the people of the faith.


Washington-based Hindu American Foundation said Burger King is running a print advertisement in Spain that depicts an image of the goddess seated atop a meat sandwich and other foodstuff with the catch phrase, "A snack that's sacred," in Spanish.


In the letter written to the company, the HAF has also sought an apology from it for demonstrating lack of cultural and religious sensitivity in this case.


"An advertisement knowingly and intentionally using sacred symbols, especially those of another religious tradition for purely commercial purposes can be offensive in and of itself," said Suhag Shukla, managing director and legal counsel for the Foundation.






Compounding this insult is the use of the sacred image for the sale of a meat product -Burger King's judgment in associating a burger with a Hindu goddess is absolutely baffling," Shukla said in a statement.

There was no immediate response from the media office of Burger King, when contacted by PTI.
Shukla told PTI, the Foundation had written a letter to corporate headquarters of Burger King last Tuesday. "There has been no response from them," he said.
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This isn't good

Post by jbjatar » Sep 19, 2009

Its quite right ... why should anyone want to use religious symbols for commercial advertising? :x And, there seems to be no response from the company at all ... for over 2 months now ... makes things worse!

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Post by kajnh » Sep 19, 2009

Thanks Dear ! jbjatar for your comments & welcome to the XCITEFUN and enjoy your stay here !
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Post by Arslan_wattoo » Sep 19, 2009

Thanks

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Post by kajnh » Sep 22, 2009

Thanks ! Arslan_wattoo :)
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Post by ujala » Oct 10, 2009

very nice post kajnh dear

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Post by kajnh » Oct 11, 2009

Thanks ! Queen Poster :)
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Post by admin » Oct 11, 2009

ujala wrote:very nice post kajnh dear
i think you did not read

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Post by moonjee06 » Jan 07, 2010

nice post
I LOVE S




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Post by kajnh » Jan 07, 2010

moonjee06 wrote:nice post
Thanks ! Moonjee
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