Posted: Jul 16, 2009 Topic Views : 582 Post subject: Kareena Kapoor: MTV Kurkure Desi Beats Rock On - Promo Video
Kareena Kapoor featured in newly launched promo video for a new reality talent hunt show, called Kurkure Desi Beats Rock On with MTV, which will be a hunt for India's desi (indigenous) band.
PepsiCo India has also come on board to promote its brand, Kurkure Desi Beats. The show seems to be a perfect brand fit to reach out to the youth and communicate the brand promise of 'No fun without desipann'.