Strangely, airlines and airplanes and air travel continue to still look pretty much the same, no matter which airline you fly. In fact, most of us would say that the in-flight experience is getting worse each day. Premium-class prices warrant a slightly more tolerable experience, but it is still tough to really tell one experience from the other.
An airplane is of course transportation, and not a hotel, spa or restaurant, but we have been waiting for a long time for the first airline that is willing to embark on true differentiation. Taking cues from cool architecture, leading-edge design and the vibes we see ahead of, and outside of, trends, The Cool hunter is now working on creating truly cool airline experiences, giving premium-class passengers a real reason to select one airline over another.
Absolutely everything— from the on-board entertainment, furnishings and decor, to exclusive on-board shopping — will be curated by TCH. Rather than being mundane, boring and almost same as all other airlines, the TCH-curated in-flight experience will be really something worth talking about. Each flight will be different, each experience more surprising and exquisite.
