Coke Studio Arabia Debuts In Middle East
Coke Studio would become such a phenomenal success, not many people had an idea. Started first in Brazil, Coke Studio was first successfully executed in Pakistan under the supervision of legendary rockstar Rohail Hyatt. Later, the same show was started in India with the name Coke Studio @ MTV.
But now Coke Studio has reached to another great level, as a similar show for Arab musicians and audience is going to launch very soon. The Coca-Cola Company has teamed up with MBC Group to launch its hit fusion music show Coke Studio in the Middle East featuring top Arabic and international artists.
Coke Studio proves, through music that local and international music are as good and as beautiful when fused together, that tradition doesn’t contradict modernity but makes it even better, that 2 different cultures can come together in a beautiful way and share a common core.
Coke Studio is an international phenomena! and just like Coco Cola Corporation, its also a multi-national music project. Though, there is no doubt Rohail Hyatt’s Coke Studio helped the show becoming such huge success that now the idea is being implemented in various continents of the World. But the ownership of the show is still with Coca Cola which deals in every part of the World and not in any specific domain.
Just like ours Coke Studio, we hope Coke Studio Arabia will also be such success that it would break all the language and cultural barriers and would come out more as a Universal stuff.
