"Express yourself," asked the Toyota-owned Scion brand of its youthful customers. "Create your own brand." And boy did they. Since launching in 2003, Scion has become one of the auto industry's most successful marketing stories.
The new "United By Individuality" ad for the Scion xD, produced by San Francisco agency Attik, is an awesome Bibimbap blending together after market customization and a mix of hip-hop, rock, and drum and bass. Doesn't it inspire you to get a little creative?
Credits:
Client: Scion
Agency: ATTIK (San Francisco, Calif.)
Creative Director/Director: Simon Needham
Director: Simon Needham (ATTIK)
Art Director: Charles Khoury
Head of Production: Michele Morris
Production/Post Company: Imaginary Forces
Designers/Animators: Miguel Lee, James Anderson, Ko Maruyama
Music/Sound Design/Mix company: Face The Music
Composer/Sound Designer: Tony Shimkin
