Joined: 09 Jun 2008 Posts: 1125
Gender:
Location: Multan
Posted: Dec 18, 2008 Topic Views : 597 Post subject: Shahrukh Khan: Linc Pen Video Ad
Shahrukh Khan is someone who personifies style, entertainment and popularity and these values resonate perfectly with the brand attributes as well. Moreover, SRK cuts across age groups and demographics and appeals to a universal audience just like the products and was therefore a natural fit for the brand.
Now Shahrukh Khan endorse for Linc Pen. Deepak Jalan, managing director, Linc Pen, said, "Roping in Shah Rukh Khan was part of a plan to attract the core target group of the sector - students and the common man. We are very proud to have Shah Rukh Khan as our brand ambassador."