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Proximity to Advertisement Gets Co-Opted By Its Environment

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vicked.vicky
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Posted: Sep 29, 2008 Topic Views : 1534 Post subject: Proximity to Advertisement Gets Co-Opted By Its Environment

Sharad Haksar takes pictures of people doing unexpected things in close proximity to advertisements. Someone urinating next to a Nike slogan exhorting them to “Just do it.” Or a toothless Indian gentleman standing in front of a stack of Colgate boxes that promise “strong teeth.” His work once again points out how advertising gets co-opted by its environment, for good or for ill.

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