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ar
Ultimate Contributor
Joined: 17 Feb 2007
Posts: 6708
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Location: Pakistan, Lahore
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 Posted: Jul 05, 2007 Topic Views : 490 Post subject: Google beats Microsoft |
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Google surpasses Microsoft as most powerful brand — This never ends. - EETimes.Com
Google is the most powerful brand in the world, according to research and consulting firm Millward Brown.
Millward Brown Optimor, the company’s brand consulting arm, Monday released its Brandz Top 100 Most Powerful Brands survey in conjunction with the Financial Times, which published the complete report.
Google took the top spot with a brand value of $66.4 billion, followed by General Electric ($61.9 billion), Microsoft ($54.9 billion), Coca-Cola ($44.1 billion), China Mobile ($41.2 billion), Marlboro/Altria ($39.2 billion), Wal-Mart ($36.9 billion), Citigroup ($33.7 billion), IBM ($33.6 billion), and Toyota ($33.4 billion).
The value Millward Brown Optimor assigns to corporate brands is based on a company’s “intangible earnings,†a metric derived from public financial data supplied by Bloomberg Datamonitor — John C Dvorak.
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