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Posted: Oct 16, 2008 Topic Views : 2870 Post subject: Gisele Bündchen Forest Queen: Forest Recovery Video Ad
Gisele Bündchen's Flip Flop Line Supporting Forest Recovery: Bündchen began designing a line of rubber sandals for the brand Ipanema last year, the first collection launched with a commented ad campaign that showed her wearing a water dress and raising awareness about conscious use of water.
For the second collection of her line, the model has chosen to support the well know organization SOS Mata Atlantica, which watches out the remaining Mata Atlantica or Atlantic Forest in Brazil. More specifically, she's supporting the program Forests of the Future, which seeks to recover gallery forest, the vegetation that surrounds rivers and streams participating in the protection of water.
By a special request of the model and Grendene (owner of the Ipanema brand and also producer of Melissa shoes), SOS Mata Atlantica is planting 25,500 saplings of 100 different species to recover 15 hectares of Atlantic Forest in the Brazilian regions of Campinas and Bahia. The so called, "Gisele Bündchen of the Future - Seeds" forest will be kept for five years by the mentioned organization with support from the sandals company until the plants are grown. And the model and brand say that by each pair of sandals sold, consumers will be helping support this project.
Even though the sandals per se are not green, Grandene claims to follow green policies recycling 99% of its industrial waste, re-using water, PVC and paint, and encouraging healthy habits in its employees.
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