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Akshay, 40, who is riding high on the success of his recent release Singh Is Kinng, will be seen in a series of ad campaigns for the brand Levi's Jeans. The first television commercial is now on air.

Akshay confirms, "The word unbuttoned appealed to me. Unbuttoning is not an act but an attitude. Though it was hectic, I involved myself in this. The word unbuttoned has a meaning for me. I saw all the international ads that they have shot for the 501 button fly and being a part of this was certainly exciting. I am very selective in choosing the brands I endorse. The image and positioning of the brand is of utmost importance. Everything else is secondary."

shalin_99 · **Posted:** Aug 28, 2008 **Post subject:**

nice post

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Akshay Kumar Levi's Jeans Latest Commercial - Video Ad